LUXURY OF BOMBAY
Ajio Luxe Wkend is an experiential event that aims to redefine luxury by bringing together a diverse array of experiences in art, design, fashion, and immersive offerings. With a focus on inclusivity, progressiveness, and interactivity, the event showcases both homegrown and international brands while pushing boundaries and creating a one-of-a-kind experience for attendees.
In its fourth edition, Ajio Luxe Wkend, organized in association with Chivas Glassware and HSBC, took place from January 12-14, 2024, at Jio World Garden in Mumbai, explored how various disciplines converge to shape our understanding of luxury. The event featured unique shopping experiences, curated product launches, and intimate gatherings hosted by influential figures in the industry. Notable international apparel labels, such as PANGAIA, Amiri, and Farm Rio, launched during the event, alongside immersive experiences like the House of Chivas, designed by celebrity interior designer Sussanne Khan.
Speaking about the weekend, Akash Sheth, Co-Founder, The Magnanimous Group said, “We’re thrilled to announce the return of Ajio Luxe Weekend. It’s going to be an immersive experience that transcends the ordinary—a convergence of fashion, art, design, and luxury. Ajio Luxe Weekend is not just an event, it’s a statement, and we’re looking forward to another successful run.“Ajio Luxe Wkend 2024 promised to be an exceptional platform for exploring the evolving landscape of luxury, offering attendees a chance to engage with cutting-edge designs, innovative concepts, and influential figures in the world of art, design, fashion, and immersive experiences.
The fourth edition of Ajio Luxe Wkend, held from January 12-14, 2024, proved to be an outstanding success, attracting over 28,000 attendees including notable celebrities such as Hrithik Roshan, Arjun Kapoor, Jacqueline Fernandes, Shraddha Kapoor, and Nimrat Kaur. The event showcased a curated selection of over 250 brands across art, auto, design, beauty, culinary, fashion, home, jewelry, and watches.
In collaboration with The Magnanimous Group and The Ahead, Ajio Luxe Wkend 2024 offered a diverse range of experiences across automobiles, horology, fashion, art, and beauty. The e-commerce platform Ajio launched international apparel labels PANGAIA and Amiri on day one, followed by Farm Rio on day two over an exclusive brunch.
The House of Chivas, elegantly designed by celebrity interior designer Sussanne Khan, exemplified sophistication through its exquisite artworks, unique installations, and captivating mix of textures and colors. Ajio Luxe Wkend 2024 provided an immersive and unforgettable experience for attendees, solidifying its position as a premier luxury lifestyle event in India.
The House of Chivas served as a central hub for cocktails and engaging conversations during the Ajio Luxe Wkend. The sophisticated area featured an eclectic array of artworks and unique installations, captivating guests such as Ira Dubey, Karan Boolani, Kunal Rawal, and Edward Lalrempuia.
The Ajio Luxe Wkend 2024 kicked off with an extravagant high-fashion parade – Mercury Retrograde: Magic or Mayhem, curated by renowned fashion director Anaita Shroff Adajani, Ashiesh and Aparajita Jain. The event featured a lineup of both homegrown and international fashion houses, showcasing their latest collections, offered a captivating and immersive experience that unfolds as a theatrical journey through various creative realms, including fashion, art, design, music, and culinary artistry.
Celebrities like Tripti Dimri, Gabriella Demetriades, and Pragya Kapoor took to the runway, captivating the audience with their striking presence. Among the attendees were notable content creators, including Tania Shroff and Mitali Sagar of House of Misu, who joined the fashion-forward crowd in celebrating the innovative designs and diverse talent on display.
The fashion parade set the tone for the rest of the Ajio Luxe Wkend, offering a glimpse into the exciting lineup of events, exhibits, and experiences that awaited guests throughout the three-day extravaganza. From fashion to beauty, art, and design, the event continued to push boundaries, providing a one-of-a-kind experience for all in attendance.
Another notable collaboration took place with the Japanese footwear label Onitsuka Tiger at the Chivas XV Lounge. Sneaker enthusiasts had the opportunity to experience the brand’s contemporary aesthetic and craftsmanship firsthand.
Additionally, the House of Chivas was the venue for the HSBC Power Panels by The Established, which featured thought-provoking discussions on topics like ‘The Rise of Venture.’
The House of Chivas, an elegantly designed space by celebrity interior designer Sussanne Khan, served as a central hub for cocktails and engaging conversations during the Ajio Luxe Wkend. The sophisticated area featured an eclectic array of artworks and unique installations, captivating guests such as Ira Dubey, Karan Boolani, Kunal Rawal, and Edward Lalrempuia.
Over the course of the event, the House of Chivas hosted a series of collaborations, including a partnership with the streetwear brand Mainstreet Marketplace, which resulted in an evening filled with art, fashion, music, and mixology at the basketball court. Actor Adarsh Gourav was spotted enjoying the lively atmosphere and participating in a game of basketball.
At Ajio Luxe Wkend, the House of Chivas played a pivotal role in creating an unforgettable experience for attendees by blending luxury, art, and creativity.The HSBC Power Panels by The Established featured thought-provoking discussions on various topics related to finance, energy, and sustainability. Key opinion leaders, such as Tina Tahiliani Parikh, Farah, and Sandeep Batra, participated in these sessions, sharing their insights and expertise on subjects like venture capital funding in fashion start-ups, the impact of international beauty brands on homegrown ones, influencer marketing, and art investments.
Co-Founder, The Magnanimous Group, Kunal Avanti added, “We are excited to be back for Edition 4 of Ajio Luxe Wkend. It’s another chance to create something spectacular while raising awareness about our environmental responsibility. Like our previous edition, we’ve nearly eradicated single-use plastics and flex, continue to use raw power instead of diesel generators, and have embraced sustainable materials like repurposed wood and MDF to significantly reduce ply usage. I see this as a platform to showcase the possibilities of conscious design. Outside of the building materials, Ajio Luxe Wkend welcomes plant-based and planet-forward restaurants and hopes to set yet another example for the events industry focussing on food waste. Following our successful collaboration last year, all excess food from the event will be collected at the end of each day by the team from The Robin Hood Army and given to people in need.”
The Tira Grand Hotel was a highlight of the beauty scene at Ajio Luxe Wkend, offering an immersive experience for attendees to explore a wide range of both international and homegrown beauty brands. The whimsical, art nouveau-style space housed coveted international brands such as Huda Beauty, Anastasia Beverly Hills, Laura Mercier, Allies of Skin, and Maison Margiela, the latter three being exclusive to Tira.
Guests had the opportunity to indulge in various beauty experiences, such as trying on makeup classics from Laura Mercier, experiencing express makeovers from Huda Beauty, and discovering the luxurious fragrance collection of Maison Margiela’s REPLICA line-up. Shraddha Kapoor, a well-known Bollywood actress, also dropped by to explore the new beauty brands on display.
Alongside these international brands, the Tira Grand Hotel also showcased homegrown labels like Kiro Beauty and O&O Beauty, providing a platform for local talent to shine. The unique concept of transforming the space into a luxury hotel of beauty experiences was well-received by attendees and contributed to the overall success of Ajio Luxe Wkend’s focus on inclusivity, creativity, and innovation.
By transforming the space into an immersive beauty hotel, the organizers succeeded in crafting a memorable and enchanting experience that resonated with guests. The Tira Grand Hotel not only showcased the unique products and services of the featured brands but also created a luxurious ambiance that invited visitors to indulge in the world of beauty and self-care.
Overall, the Tira Grand Hotel at Ajio Luxe Wkend proved to be an innovative concept that perfectly captured the essence of luxury, sophistication, and creativity, leaving a lasting impression on all those who experienced it.
The Tira Grand Hotel at Ajio Luxe Wkend served as an impressive showcase for a grand line-up of cult classic beauty brands, including Huda Beauty, Maison Margiela, Allies of Skin, and Laura Mercier. Each brand was given its own dedicated “suite” within the hotel, allowing attendees to delve into a mesmerizing world of luxury beauty as they explored the unique offerings of each label.
The hotel’s design was inspired by the whimsical charm of art nouveau, creating an enchanting atmosphere that heightened the immersive experience for guests. The Maison Margiela suite evoked the atmosphere of a lazy Sunday, while Huda Beauty’s “School of Snatch” offered express makeovers and beauty tips. Laura Mercier’s immersive space invited attendees to try on makeup classics from the brand, and the Singaporean skincare label Allies of Skin showcased its range of products.
Ajio Luxe Wkend has consistently attracted numerous celebrities and notable personalities, further elevating the event’s profile and appeal. Some of the famous attendees spotted at the event in the past include:Hrithik Roshan: A Bollywood superstar known for his versatile acting skills and incredible dance performances, Hrithik Roshan’s presence at Ajio Luxe Wkend added a touch of glamour and star power to the event.
Shraddha Kapoor: A talented actress and singer, Shraddha Kapoor’s appearance at the event showcased her interest in luxury fashion and lifestyle.Sussanne Khan: A celebrated interior designer and entrepreneur.
Sussanne Khan’s attendance at Ajio Luxe Wkend highlighted her expertise in design and her keen eye for luxury aesthetics.
Jacqueline Fernandez: The Bollywood actress and model has been a part of various brand launches at Ajio Luxe Wkend, adding a sense of excitement and star power to the event.
These well-known personalities, along with many others, have contributed to Ajio Luxe Wkend’s reputation as a premier luxury lifestyle event that attracts a discerning audience and showcases the latest trends in art, fashion, design, and beauty.
Shraddha Kapoor, a well-known Bollywood actress, was spotted among the attendees, checking out the new beauty brands on display. The Tira Grand Hotel successfully brought together an impressive array of luxury beauty brands, offering an unforgettable experience that combined the allure of art, sophistication, and the world of high-end beauty.
Aberlour indeed had a presence at Ajio Luxe Wknd 2024, offering an exclusive lounge experience for invite-only guests. Attendees were treated to tastings of Aberlour’s 12-year and 18-year-old single malt whiskies, providing a wonderful experience for whisky enthusiasts and novices alike.
The Aberlour Lounge’s private events added an element of exclusivity and sophistication to Ajio Luxe Wknd, allowing guests to appreciate the rich flavors and history of the renowned Scotch whisky brand. This immersive experience was just one of the many highlights of the luxury lifestyle event, showcasing the diverse range of offerings available to attendees.
Overall, Aberlour’s involvement in Ajio Luxe Wknd 2024 contributed to the event’s success by offering an exclusive and memorable whisky tasting experience that catered to the discerning tastes of its guests.
At Ajio Luxe Wkend, automobile enthusiasts were treated to a variety of exciting events and experiences that catered to their passion for high-performance vehicles and cutting-edge technology.
Additionally, the Supercar Drive event featured an impressive lineup of high-end sports cars that captured the attention of attendees. These exclusive automotive experiences at Ajio Luxe Wkend provided an unforgettable opportunity for enthusiasts to explore and appreciate the world of luxury automobiles and innovative timepieces.
One of the highlights was the Tudor timepiece preview by Time Avenue, which allowed attendees to get an exclusive look at the latest offerings from the renowned watchmaker. The Boss x Porsche experience offered a unique collaboration between two iconic brands, showcasing the intersection of fashion and automotive design.
The Boss x Porsche collaboration was a significant part of Ajio Luxe Wkend 2024, offering attendees a unique experience that merged the worlds of fashion and automotive design with the cocktail evening at the Aberlour Lounge. The collection, inspired by Porsche sports cars, featured smart-casual pieces that combined iconic style with elevated detailing.The collaboration between Porsche and BOSS has resulted in a collection that seamlessly blends the past and present, drawing inspiration from their long-standing friendship and the sleek interiors of Porsche sports cars. The Fall/Winter 2024 capsule collection embodies an attitude of self-determination, combining iconic style with elevated detailing.
The Supercars and luxury cars at the Ajio Luxe Wkend 2024 was a thrilling experience for attendees, featuring an impressive lineup of high-end sports cars from renowned brands such as Ferrari, Aston Martin, Porsche, Range Rover, Rolls Royce, BMW, and Audi. These luxury vehicles, known for their sleek designs, powerful engines, and cutting-edge technology, captivated guests and added an element of excitement and prestige to the event.
The presence of these supercars not only showcased the latest advancements in automotive engineering but also provided attendees with a unique opportunity to get up close and personal with some of the world’s most coveted vehicles. The Supercar Drive event was just one of the many immersive experiences offered at Ajio Luxe Wkend 2024, contributing to the overall atmosphere of luxury and indulgence.
Overall, the exhibition of these high-end sports cars added to the allure of Ajio Luxe Wkend, creating a memorable and exclusive experience for guests who appreciate the world of luxury automobiles.
At Ajio Luxe Wkend 2024, renowned interior designer Ashiesh Shah returned for the fourth edition to exhibit his discerning eye for luxury sensibilities as the Home + Design curator. Known for his ability to craft spaces that exude sophistication and elegance, Shah’s involvement in the event further elevated the overall experience for attendees.As the curator for Home + Design, Shah brought together a range of high-end brands and installations that reflected his unique aesthetic and vision for contemporary luxury living. His keen eye for detail and passion for creating immersive spaces allowed visitors to immerse themselves in a world of refined design, with an emphasis on innovation, quality, and style.
Through his work at Ajio Luxe Wkend 2024, Ashiesh Shah demonstrated his continued influence in the design industry and contributed to the event’s reputation as a premier showcase for luxury lifestyle experiences. His distinctive approach to curation and design left a lasting impression on attendees, inspiring them to elevate their own living spaces with his signature blend of opulence and modernity.
Time Avenue played a significant role in showcasing luxury watch brands such as Chopard, Franck Muller, Konstantin, Omega and Panerai at Ajio Luxe Wknd 2024. This collaboration brought together the world’s most prestigious watchmakers to display their latest timepieces, demonstrating their commitment to craftsmanship, style, and innovation.
The presence of these luxury watch brands at Ajio Luxe Wknd 2024 highlighted the event’s focus on exclusivity, prestige, and high-end craftsmanship. Attendees were able to view and appreciate the exquisite designs, superior quality, and innovative features of these timepieces, reinforcing the event’s status as a premier showcase for luxury lifestyle experiences.
House of Jaipur Rugs offers an extensive collection of high-quality, handcrafted rugs that not only serve as functional pieces but also enhance the ambiance of your living spaces. Each rug is meticulously crafted with attention to detail, using premium materials and traditional weaving techniques to create beautiful, comfortable, and stylish home decor.
By incorporating a House of Jaipur Rug into your home, you can instantly transform any room into a warm, inviting, and visually stunning space. With their rich colors, intricate patterns, and luxurious textures, these rugs add depth, character, and a touch of elegance to your decor.Whether you’re looking for a centerpiece to tie your room together, or simply seeking to add warmth and comfort to your living space, House of Jaipur Rugs has the perfect piece to suit your style and preferences. Discover the collection today and transform your home with the beauty, craftsmanship, and style of these exceptional rugs.
Francesco’s Pizzeria is dedicated to providing an unparalleled dining experience by crafting and delivering the finest artisanal gourmet Italian pizzas. Our commitment to quality and authenticity begins with our hand-rolled dough, ensuring each pizza has a uniquely delicious foundation.
Our gourmet approach focuses on using the highest quality ingredients, which are hand-picked from the best markets. This dedication to selecting premium ingredients ensures every pizza bursts with rich, authentic flavors that transport you to the heart of Italy.
At Francesco’s Pizzeria, we take pride in our craft and strive to create exceptional pizzas that elevate your dining experience. Our passion for authentic Italian cuisine is evident in every slice, making us the go-to destination for pizza lovers seeking a genuine taste of Italy in the comfort of their own homes.
Whether you’re looking for a classic Margherita or a more adventurous combination of toppings, Francesco’s Pizzeria promises to satisfy your cravings with our delicious, artisanal gourmet Italian pizzas.
Taftoon is known for their Grand Trunk Road-inspired cuisine and this Nizami Chicken Roll is one of their offerings. It’s always interesting to try dishes that bring together different culinary influences!
In addition to their Nizami Rolls, Taftoon also offers delectable soups, Kashmiri kawa, and an array of cocktails and mocktails with an Indian twist. Their Grand Trunk lunch, available in the afternoon, provides unlimited dishes on the menu for ₹999+taxes.Overall, Taftoon Bar & Kitchen seems to offer a diverse and flavorful culinary journey, with dishes that showcase the rich flavors of the Grand Trunk Road. It’s clear that they pride themselves on creating unique and memorable experiences for their guests!
Nature Morte, a contemporary art gallery with a permanent space in Mumbai, presents a variety of engaging exhibitions showcasing both emerging and established artists. With a commitment to celebrating diverse artistic voices, Nature Morte contributes to Mumbai’s vibrant art scene and offers visitors a thought-provoking and inspiring experience.